“Stack it high tough guy.”
Fast food slogans and fitness motivation share similarities even though the physical result of each differ. For example, Burger King's slogan, “the bigger the better,” isn’t speaking about health or body consciousness. We know this food is unhealthy, yet the slogans for fast food could be seen as motivational commentary on one's physique, in the case of a body builder for example. These images, by displaying both fast food and fitness, explore the reality that the two are very different.