Demi Woo is a product photographer working in Toronto, Beijing, and Shanghai. Influenced by the advertising work of Cheuklun Lo, Demi’s aim is to marry fashion, still life, and cinematic nuance in her photography. The goal of this series is to elevate the status of street brands to the same level as high-end brands through the creation of fantastical worlds that captivate the viewer’s imagination and increase desirability.